The Economic Visibility Score (EVS) is a metric that measures how easily a buyer can understand what they're purchasing when they look at your profile or offer.
What Makes a Skill Purchasable?
A skill becomes purchasable when a buyer can answer three questions:
- What will I receive? (Outcome clarity)
- How will I know it's done? (Verification)
- What happens if it doesn't work? (Risk reduction)
If your profile or offer doesn't answer these questions, you're economically invisible—even if you're highly skilled.
The Score
EVS ranges from 0-100:
- 0-30: Economically invisible. Buyers can't tell what they're buying.
- 31-60: Partially visible. Some outcomes are clear, but gaps remain.
- 61-80: Visible. Buyers understand the value proposition.
- 81-100: Highly visible. Clear outcomes, verifiable proof, bounded risk.
How to Improve Your EVS
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Replace process with outcomes: Instead of "I help with marketing," say "I deliver 10 booked sales calls in 14 days."
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Add verifiable proof: Show what exists at the end—deployed applications, written content, measurable results.
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Bound the risk: Explicitly state what's included and excluded. Set clear timeframes.
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Use concrete language: Avoid abstractions. Describe what exists, not what you do.
The Bottom Line
Your EVS determines whether buyers can make a purchasing decision. If it's low, no amount of skill or experience will help—you're simply unreadable to the market.