SaaS Homepage Clarity Breakdown
Homepages that list features create interest; homepages that create [decision clarity](/glossary/decision-clarity) create decisions.
Context
Indie SaaS often leads with 'We help X do Y' and a feature grid. Visitors leave without a clear next step.
Example A: Before
Vague value prop, multiple CTAs, no single outcome stated. Visitor thinks 'interesting' but doesn't know what would happen if they signed up.
Why visitors bounce
They can't answer: what would actually happen if I use this? One clear promise beats three.
Example B: After
One headline = one outcome. One primary CTA. One proof or social proof. Visitor can say yes or no in 10 seconds.
What changed
One outcome, one action, one reason to believe. Clarity over comprehensiveness.
Self-check
Can a visitor state your outcome in one sentence? If not, run the diagnostic below.