For founders with unclear positioning
If prospects need follow‑up questions just to understand what you do, the issue is rarely the product. It’s the story they’re trying to build in their head.
Sound familiar?
People ask ‘so what is it, exactly?’ after your pitch. Demos go well but deals stall. Your homepage gets traffic but few confident signups. If any of those are true, it’s likely a clarity problem, not a demand problem.
This is common, especially early
Most founders start with a product that makes sense in their head but not yet in a stranger’s. Without economic visibility, visitors don’t have time to work it out. When meaning is unclear, they default to caution.
Clarity is not persuasion
Good positioning reduces the effort it takes to understand who it’s for, what changes after using it, and what happens next. When that is obvious, a visitor can decide yes or no without guessing. A Visibility Score makes that gap obvious.
Where hesitation usually starts
Broad claims, long feature lists, and a need for a call to explain the basics. None of this means the product is bad. It means the visitor can’t form a solid mental model fast enough to act.
Quick self‑check
If a visitor landed on your homepage for 20 seconds, could they answer: who is this for, what problem it solves, and what to do next? If any answer is fuzzy, you have a positioning clarity gap.