What is a Visibility Score?
A plain‑English way to describe how quickly a visitor can understand your outcome (and decide) when they land on your page.
Simple definition
A visibility score is a short signal that reflects how easily a visitor can tell what you do, who it’s for, and what happens next—without extra research.
Why it matters
If the outcome isn’t visible, people hesitate. A visibility score helps you see where clarity breaks down so you can fix it.
How it differs
It’s not a vanity metric or the same as economic visibility. It’s a clarity check: outcome + audience + next step. If any of those are missing, the score drops.
Practical examples
Low: “Helping companies grow.” High: “Designing onboarding that reduces first‑week churn for B2B SaaS teams.” The second makes the outcome visible.