Economic Visibility
Prezario's core concept for why some capable people get work and others don't.
Simple definition
Economic visibility is the degree to which buyers can clearly see what outcome you produce, under what constraints, and why they should say yes—without guessing or filling in blanks.
Why it matters
When you're economically visible, the market can decide. When you're not, you get views or interest but not closes. Hesitation is the real rejection.
How it differs
It's not the same as 'personal brand' (which is often about reach) or 'positioning' (which can stay abstract). Economic visibility is specifically: outcome + constraint + proof, legible in seconds.
Practical examples
Low: 'Experienced developer, adaptable.' High: 'Ship a production-ready MVP in 6 weeks for non-technical founders—see case study X.' The second sentence creates economic visibility.