Unclear vs clear product pages
Most clarity problems are not mysterious. They show up in predictable patterns. A [Visibility Score](/glossary/visibility-score) is a quick signal of how fast that understanding forms. These examples highlight what changes when a page becomes easier to understand.
If visitors hesitate, it often looks like this
They scroll but do not act. They open pricing without context, then leave. They ask basic questions after reading your page. Those are usually signs the page is making them work too hard to understand.
Example A: an unclear product page
Broad claims, long feature lists, and vague calls to action. The visitor thinks it might be useful but can’t tell for whom or what changes.
The problem is mental effort
Visitors act when they can decide without guessing. Without economic visibility, they have to infer the audience, the outcome, or the next step, and they default to caution.
Example B: a clear product page
Specific audience and problem. A simple explanation of what improves. A next step that matches the reader’s certainty.
What changed between A and B
Reduced ambiguity. A clearer mental model. Less effort required to decide. The page stops asking the visitor to do the work.
Self‑check
Can a stranger answer in under 30 seconds: who this is for, what changes after using it, and what to do next? If not, tighten those three answers first.