Value Proposition Clarity Template
Use this template to turn a vague value prop into one sentence that creates [decision clarity](/glossary/decision-clarity).
What this is for
When your homepage or pitch says 'we help X do Y' but doesn't spell out the outcome, use this.
Why one sentence
Buyers and visitors need to answer: what would actually happen if I said yes? One clear sentence beats a paragraph.
The template
[Audience] get [outcome] [constraint/timeframe] so that [reason it matters]. Example: Indie founders get a live positioning statement in one session so they can test it the same day.
Common mistakes
Listing features instead of outcome. Using 'help' or 'enable' without saying what changes. Missing the constraint (when, how fast, under what conditions).
Self-check
Can someone else repeat your value prop in one sentence? If not, fill the template again and trim.