Unclear vs Clear Consultant Profile
A side-by-side look at what changes when a profile is written for recognition and conversion instead of generality. The shift is really about [economic visibility](/glossary/economic-visibility).
Context
Many independent consultants lead with skills and availability. Buyers need outcome and proof.
Example A: Unclear
Generic headline and bullet points. 'Experienced developer, adaptable, great communicator.' No concrete outcome or evidence.
Why buyers hesitate
They can't tell what would happen if they hired you. Risk stays high; they pass or ghost.
Example B: Clear
One-line outcome. Specific deliverable and timeframe. One proof point (e.g. 'Shipped X for Y in Z weeks').
What changed
Clarity of outcome, constraint, and evidence. The profile answers: what do I get, by when, and why should I believe it.
Self-check
Does your profile state one clear outcome and one proof point? If not, run the diagnostic below.