Traffic vs Economic Visibility
Most advice says get more eyes. The real lever is making the eyes you have able to decide.
The framing
Traffic is about reach. Economic visibility is about being legible enough that the right people can say yes.
Why it matters
You can 10x traffic and still get no closes if your profile or homepage doesn't answer: what would happen if I said yes?
Side by side
| | Traffic | Economic visibility | | Focus | More visitors | Clear outcome + proof | | Metric | Views, clicks | Replies, closes | | Fix | SEO, ads, content | Clarity of offer and proof |
Self-label
Are you under-traffic or under-clarity? Run the diagnostic below to see where you stand.
Balanced perspective
Both matter. But if you're invisible to the market, fix visibility. If you're visible but not converting, fix economic visibility first.